Service GuideContent Writing
What good content actually does for a business, and how we write it.
Content Writing
Words that sound like you, not like a robot
Anyone can generate a thousand words in a second now, and readers can tell. Generic content fills a page, ranks briefly, and convinces nobody to pick up the phone.
We write content that answers real questions in plain language, uses the terms people actually search for, and still sounds like a person wrote it. Because someone did.
- Written by people
- SEO friendly
- In your tone
Building your website
Website Copy
SEO Blog Posts
Landing Pages
Product Descriptions
Service Pages
Rewrites
Your Tone of Voice
Researched Properly
Service Guide
Overview
Page 1 of 5Content is not filler. It is the argument
Design gets attention. Words are what convince somebody to trust you with their money. Most websites lose people not because they look bad, but because they never quite explain why they are the right choice.
We write the way a good salesperson talks. Short sentences where they help, detail where it matters, and no paragraphs of empty phrasing about being passionate and dedicated.
Everything is written with search in mind, but readers come first. A page that ranks and then bores people is not much of a win.
What Is Included
Page 2 of 5What we write
From single pages to an ongoing blog schedule.
Website copy
Home, about, service pages and everything else that makes the case for you.
SEO blog posts
Researched articles that answer real questions and bring in search traffic.
Landing page copy
Focused pages written for one action, whether that is a call or a sale.
Product descriptions
Clear, specific and written to be found, not copied from the manufacturer.
Rewrites
Existing pages tightened up, restructured and given a proper point.
Tone of voice
A short guide so anything written later still sounds like your business.
How It Works
Page 3 of 5How the writing gets done
Research first, then drafts you can actually shape.
Research
Your business, your customers, your competitors, and what people are searching.
Outline
Structure agreed with you before writing, so nothing gets written twice.
First draft
Written by a person, edited properly, and sent to you for comments.
Revise and hand over
Your feedback applied, then delivered ready to publish.
Works Well With
Page 4 of 5Usually paired with
Content works hardest when it has somewhere good to live.
FAQ
Page 5 of 5Questions about content
Including the one everyone is thinking about.
We use it the way a writer uses a dictionary, for research and checking. The thinking, the structure and the voice come from a person, because that is the part readers notice.
A short conversation and a look at anything you have already written. We send a sample early so you can correct the direction before we go further.
As long as the topic needs. Padding a short answer to hit a word count wastes your money and the reader's time.
We can. Content is delivered ready to publish, and if you would rather not touch it we will upload and format it for you.
Often the fastest win available. Many sites already have the right pages, they just never made the argument clearly.
It is written with search in mind, but ranking also depends on your site and competition. We will tell you honestly what content alone can and cannot do.
Need words that finally do the job?
Send us a page you are unhappy with and we will tell you what we would change and why.